丹寨蜡染蝴蝶纹样在包装设计中的创新应用

Innovative Application Research of Danzhai Batik Butterfly Patterns in Packaging Design

中文关键词: 丹寨蜡染蝴蝶纹样  包装设计  茶包装  创新应用  AIGC

英文关键词: Danzhai batik butterfly pattern  packaging design  tea packaging  innovative application  AIGC

中文摘要:

      凝练丹寨蜡染蝴蝶纹样的创新设计原则，探索丹寨蜡染蝴蝶纹样在包装设计中的创新应用。通过文献检索和田野调查归纳整理丹寨蜡染蝴蝶纹样的相关资料；以丹寨蜡染蝴蝶纹样实物为研究对象，构建丹寨蜡染蝴蝶纹样图谱并进行视觉元素提取、重构和推演；打破丹寨蜡染蝴蝶纹样在传统包装中的设计方案策略，结合创新设计手法，通过设计实践构建丹寨蜡染蝴蝶纹样在包装设计中的创新应用流程。运用组合设计方法完成 “庄生梦蝶” 的茶包装设计，进而验证组合设计法赋能包装产品的合理性和可行性。通过组合设计法绘制茶包装设计流程图，梳理出丹寨蜡染蝴蝶纹样在应用实践方面的系统框架。将传统民族纹样融入包装设计中的案例，不仅证实组合设计方法能够为包装设计提供新思路，而且也为其他地域性包装设计带来正向反馈和具体可行的方案策略。

英文摘要:

      This paper condenses the innovative design principles of Danzhai batik butterfly patterns and explores their innovative application in packaging design. Relevant materials of Danzhai batik butterfly patterns are summarized through literature retrieval and field investigation. Taking the actual Danzhai batik butterfly patterns as the research object, a pattern map is constructed, and visual elements are extracted, reconstructed and deduced. Breaking the traditional design strategy of Danzhai batik butterfly patterns in packaging, combined with innovative design techniques, an innovative application process of Danzhai batik butterfly patterns in packaging design is constructed through design practice. The tea packaging design of "Zhuang Sheng Meng Die" was completed by using the combined design method, and then the rationality and feasibility of the combined design method empowering packaging products were verified. The tea packaging design flow chart is drawn by the combined design method, and the systematic framework of Danzhai batik butterfly patterns in application practice is sorted out. The case of integrating traditional ethnic patterns into packaging design not only confirms that the combined design method can provide new ideas for packaging design, but also brings positive feedback and feasible strategies for other regional packaging designs.