基于模因理论的望江挑花纹样特征研究

Based on Meme Theory-AHP: Designing the Feature of Wangjiang Tiaohua Patterns

中文关键词: 望江挑花  非遗文化  模因理论  AHP  形状文法

英文关键词: Wangjiang pickerel  Non-Heritage Culture  meme theory  AHP  shape grammar

中文摘要:

      针对望江挑花纹样在传承中面临的推演手段单一、艺术特征弱化等问题，提出基于模因理论与形状文法的系统性设计路径。首先，通过模因理论解构望江挑花的文化内涵，建立涵盖纹样单元和构图范式的文化基因库；然后采用层次分析法 (AHP) 构建评估体系，量化筛选出核心文化基因。在创新设计阶段，运用形状文法的推演规则生成创新纹样图案，并通过模糊综合评价优化最佳方案，应用于文创产品。该方法既保持了望江挑花独特的艺术风格，又能满足现代审美需求。通过构建非遗纹样数字化传承模型，驱动手工艺创新，为传统技艺的活态传承提供了可复用的技术路径。

英文摘要:

      Aiming at the problems of single deduction means and weakening of artistic characteristics faced by Wangjiang flower pattern in the inheritance, a systematic design path based on modal theory and shape grammar is proposed. First of all, the cultural connotation of Wangjiang flower pattern is deconstructed by modal theory, and a cultural gene pool covering pattern units and compositional paradigms is established; then an evaluation system is constructed by using the Analytic Hierarchy Process (AHP) to quantitatively screen out the core cultural genes. In the innovative design stage, the deduction rules of shape grammar are used to generate innovative pattern motifs, and the best solution is optimized through fuzzy comprehensive evaluation and applied to cultural and creative products. This method not only maintains the unique artistic style of Wangjiang pick flower, but also meets the modern aesthetic demand. By constructing a digital inheritance model of non-heritage patterns and driving handicraft innovation, it provides a reusable technical path for the living inheritance of traditional skills.